New York, NY - Today Denim & Supply Ralph Lauren and the rising global superstar, Avicii, released their co-produced music video which includes an exclusive remix of his latest hit, “Silhouettes,” depicting a captivated crowd enthralled by the heart-pounding music from the GRAMMY®-nominated DJ. The music video and remix are part Avicii’s collaboration with the Denim & Supply Ralph Lauren Fall 2012 campaign. Featuring a powerhouse vocal from fellow Swede Salem Al Fakir, “Silhouettes” is yet another flawless musical showcase from one of the biggest EDM stars in the world. The video was shot in New York City with lucky Avicii fans in the crowd.
“There are so many ideas that come up when you’re crafting a new track. It’s exciting to be able to go back and remix a song like ‘Silhouettes’, to find a whole new direction to take the creative energy,” said Avicii. “And filming the video was a blast. I think we were able to stay true to the spirit of the song, as well as the inspiration behind the Denim & Supply Ralph Lauren brand.”
The premier of the video comes on the eve of Avicii’s Lollapalooza performance, part of his impressive festival headline run around the globe. Watch the video on DenimAndSupply.com/Avicii and across VEVO, the world’s leading all-premium music video and entertainment platform, which includes VEVO.com, mobile & tablet apps, connected TVs and syndication partners: AOL, Facebook, Yahoo! Music and YouTube.
In addition, to celebrate Denim & Supply Ralph Lauren’s one year anniversary and their collaboration, Avicii will perform in Union Square in San Francisco on Tuesday, September 4th at 6pm. The following day, fans have access to a free download of Avicii’s exclusive remix “Silhouettes” for a limited time. For further details, check out DenimAndSupply.com/Avicii.
Grammy nominated Swedish DJ, remixer, and producer Avicii, born Tim Bergling, is best known for his international mega-hit “Le7els” which conquered club charts worldwide , racked up over 40 million YouTube views and received two MTV Music Video Award nominations this week for Best Choreography and Best Electronic Dance Music Video. Declared the “Tune of 2011” by David Guetta in DJ Mag, which also placed the 22-year-old Swede at No. 6 on its yearly poll of the Top 100 DJs after just two years of performing. Avicii is part of the next generation of electronic music producers to explode, propelling him into the ranks of superstar DJs who are able to perform to massive crowds. He has headlined such colossal events as Tomorrowland, Dance Valley, Street Parade and IDentity festival. This year, he headlined the ULTRA Music Festival, Electric Daisy Carnival, performed at Coachella and will headline at Lollapalooza in August. Avicii’s current single “Silhouettes” is out now on LE7ELS/Interscope Records. Featuring a powerhouse vocal from fellow Swede Salem Al Fakir, “Silhouettes” is yet another flawless musical showcase from one of the biggest EDM stars in the world.
About Denim & Supply
Launched in Fall 2011, Denim & Supply Ralph Lauren appeals to the millennial generation that prides itself on creating personal style through self expression and individuality. Denim & Supply Ralph Lauren offers a new approach to denim and jeanswear, capturing the weathered character of vintage-inspired pieces and effortlessly styling them with an independent spirit. Earthy, bohemian and rugged, Denim & Supply Ralph Lauren is a modern statement of free-spirited, down-to-earth style. Denim & Supply Ralph Lauren is available exclusively at Macy's stores nationwide, in Europe, Asia and DenimandSupply.com.
VEVO is the world’s leading all-premium music video and entertainment platform with offices in New York, London, Los Angeles, Chicago, Detroit and San Francisco. VEVO is available in the United States, Canada, United Kingdom, Australia and New Zealand through VEVO.com, Mobile and Tablet Apps (iPhone, iPad, Android, Windows Phone 7, BlackBerry Playbook), Connected Television (Xbox, Boxee) and user mbeddable video players. VEVO powers music videos on artist pages across Facebook, as well as syndicates to dozens of online sites, including AOL, BET, CBS Interactive Music Group (including Last.fm and MP3.com), Fuse.tv, Univision, Viacom Media Networks and Yahoo! Music. Additionally, through a special partnership with YouTube, VEVO is accessible in over 200 countries, expanding the platform’s reach around the globe.